Find out what's holding your bookings back.
STR audits your listing against live market signals — pricing gaps, search visibility, local competition — and tells you exactly what to fix.
Reading live Airbnb market signals across pricing, search demand, booking pace and guest intent
STR diagnoses listing performance using market, search and pricing data across the UK and US.
STR reads the signals behind Airbnb visibility: demand, price positioning, ranking behaviour, listing quality and competitive context. Every recommendation is grounded in data, not opinion.
STR Data Advantage
STR combines live market signals, Airbnb search behaviour, pricing movement and listing quality analysis to give hosts a clearer read on performance. Every recommendation is grounded in data, then translated into practical decisions for revenue, visibility and guest demand.
Market coverage
Search demand
Listing visibility
Pricing movement
Competitor context
Booking pace
Revenue diagnosis
Host decisions
Ongoing intelligence
We build the evidence layer ourselves.
STR is not a template audit dressed up as consultancy.
We collect market evidence in-house: visible Airbnb search results, competitor positioning, review language, amenity prevalence, pricing movement and availability pressure. That gives us a broader, more defensible view of your listing’s market position than a standard five-comparable review.
Explore the data advantageThen we turn it into decisions.
The advantage is not data volume. It is interpretation.
We analyse the evidence through a commercial lens: where your listing is under-signalling, what guests repeatedly value, which competitors are positioned more clearly, and which changes are most likely to matter for your property.
The output is not a dashboard. It is a clear action plan for pricing, calendar, amenities, photos and listing copy.
Start the conversationPractical decisions STR helps hosts make.
The data advantage above describes what STR reads. This section is about what that intelligence changes: the specific host decisions that affect visibility, conversion and revenue.
Decide when a listing has room to command more, when price is blocking demand, and when holding firm is the stronger move.
Know which weekends, events and seasonal windows deserve tighter rules, stronger pricing or earlier action.
Separate a demand issue from a visibility issue, so hosts are not changing price when the real problem is how the listing is being found.
Identify the presentation changes most likely to make more guests click, save, compare favourably and book.
Avoid benchmarking against the wrong properties. STR narrows the comparison to listings that actually shape guest choice.
Move earlier on the periods where waiting leaves revenue on the table: school holidays, events, late gaps and short booking windows.
Reset pricing, presentation and positioning when a listing needs a clean restart rather than another small tweak.
Recognise when performance is normal, when it is drifting, and when a decisive change is needed.
The free audit starts by identifying which decisions are worth making. If there is clear upside, the Full Report turns that diagnosis into a specific action plan for your listing.
Start with the free audit →The market view has to hold before we recommend anything.
Our work does not start with a dashboard or a fixed checklist. We build the view ourselves, test it, rerun it and refine it until the evidence is strong enough to support the recommendation.
Independent from third-party tools.
We are not interpreting someone else’s dataset. The intelligence layer is built in-house, giving us control over how evidence is captured, compared and challenged before it becomes client advice.
Everything a host needs to stop guessing and start deciding.
If the free audit shows clear upside, STR may recommend the Full STR Report as the next step. It builds the complete evidence layer for your listing — then translates it into a prioritised action plan.
Where your rate sits against local demand patterns, and where the gaps are costing you.
A review of what in your listing is creating doubt and reducing booking conversion.
How your listing compares to the properties guests are actually choosing over yours.
Whether your availability and lead time is aligned with how demand moves in your market.
Where your listing ranks in guest search results and what is suppressing your position.
Specific changes to pricing, listing copy, photos, amenities and calendar — ranked by likely impact.
Optional next step: £199 · one-time · delivered within 5 working days
Start with the free audit →Start with a focused view of the opportunity in your market.
A concise first read on where performance may be constrained.
Share your listing and a little context. STR reviews visible market signals, positioning, search context, demand context and booking pressure to identify where sharper decisions are most likely to matter.
A deeper strategic read with evidence, priorities and implementation direction.
Only recommended if the free audit shows clear upside, delivered within 5 working days.